Does author marketing make a difference, or is publisher marketing the only way to shift the public and draw hype to your book? Is it cheating if you ask your friends to buy your book? Jane Friedman of The Hot Sheet is back to clear up the huge variety of misconceptions around book marketing and author relationships.

Stay tuned for more episodes of the “A People’s Guide to Publishing” podcast! We upload every Thursday, discussing your publishing questions, logistics, and more. Back episodes can be found on the Microcosm website.