Doing the math for publishers since 2002
How do you market your press? It’s not just social media and newsletters. Everything from your cover design, format choices, to who is on your marketing team tells the story of your publisher. Jane Friedman is back to talk to Joe and Elly about staying true to your brand and representing your press. Stay tuned … Read more
Publishers, look into your brain and your search history. I’m sure you see any number of the following: -How to save money while still making great books-How to publish without a small loan of a million dollars-Best publisher budget ever-Books + __ = profit??? Publishing books is a remarkably complex, rewarding process, but admittedly we’re … Read more
Book bans have seen an astronomical increase in the last few years. How are they impacting the book industry, booksellers, and publishers? We had the opportunity to chat with book professionals at a recent conference about what alarms them about book bans, their experiences, what kinds of books are banned, and what we can do … Read more
Running out of books is a good thing, actually! Jelani Memory of A Kid’s Co is back with Joe and Elly to talk about what to do with excess inventory, donating overstock vs pulping, and how “you can’t sell what you don’t have” usually doesn’t apply to books. Stay tuned for more episodes of the … Read more
There’s been a lot of hubbub these last few months about Print On Demand! Can you tell the difference? Yeah, maybe. But is it the “Fast Fashion” of books? We’re not so sure. Jane Friedman gives us her feedback on the way this tool has been moralized in the great world of Book People On … Read more
Bug Life author Karyn Light-Gibson joins Joe and Elly this week to talk about entomology, the importance of maintaining bug populations, how the book could have been much, MUCH longer, and fun insect facts. Stay tuned for more episodes of the “A People’s Guide to Publishing” podcast! We upload every Thursday, discussing your publishing questions, … Read more
Jelani Memory (of DK Publishing and A Kid’s Co) is back to talk about The Workshop Method, how Kid’s Co is able to get subject matter experts to write quality kidlit, often in under a day. With over 200 books under their belt that have been created through the Method, it’s a proven successful way … Read more
Will Trump’s tariffs affect books? Broadly—not really, especially if you’re doing a lot in house (or in the United States in general). And, as Joe and Elly remind us, there are a ton of options for hosting every step of your publishing business within US borders. But there are still a few things you might … Read more
What do you do when someone starts talking about your book on Twitter or Goodreads? How do you handle engaging with good faith vs. bad faith criticism, private or public? Jane Friedman of The Hot Sheet to chat with Joe and Elly about the pros and cons of critical feedback. Stay tuned for more episodes … Read more
Strengthen your sense of place, get to know your local landscape, and up your foraging game with Maggie Herskovits, whose book An Urban Field Guide to the Plants, Trees, and Herbs in Your Path was recently published. Elly and Joe discuss this delightful and practical illustrated field guide with Maggie on this week’s edition of … Read more