Doing the math for publishers since 2002
In the great Tariff Measuring Contest where size is, apparently, everything, what are publishers to do? Especially in Canada, where both publishers and booksellers rely on being part of the North American supply chain? Kim Werker of Nine Ten Publications sits down with Joe and Elly to talk about tariffs, USPS’s oft-errant customs charges, and … Read more
This week’s reader question is: “How do I lower information barriers?” So many barriers in publishing have to do with people’s stories. How does an author take a story from the idea to the real product that publishers (and eventually, other people) know about and believe in? And how can a publisher share that story … Read more
Does author marketing make a difference, or is publisher marketing the only way to shift the public and draw hype to your book? Is it cheating if you ask your friends to buy your book? Jane Friedman of The Hot Sheet is back to clear up the huge variety of misconceptions around book marketing and … Read more
How do you “make your books get found” (as Joe puts it)? This week it’s a throwback to Joe and Elly chatting about marketing your book, search engine optimization, good description writing, and more. Or, also as Joe puts it: Google. Google. Google! If you like this one, check back soon for a deeper dive … Read more
Readers love knowing what to expect from a publisher. Having consistent theming in your titles can help with discovery, trust, and bringing readers back for more. But how do you find your theme? And what happens if you want to diverge from your theme? Jelani Memory of A Kids Co is back on the pod … Read more
How do you market your press? It’s not just social media and newsletters. Everything from your cover design, format choices, to who is on your marketing team tells the story of your publisher. Jane Friedman is back to talk to Joe and Elly about staying true to your brand and representing your press. Stay tuned … Read more
Our dear friends at the Independent Book Publishers Association hosted us for an extremely fun, informative webinar recently. Luckily for us, they recorded the video so everyone can watch it! From IBPA’s website: “From newly-minted author publishers to established presses, traditional or hybrid, with or without a trade distributor, WorkingLit is designed for your needs. … Read more
Publishers can contact Sara about marketing and sales, alongside any app support needed, from help onboarding to day-to-day tech support.